Executive Summary by Sri Sainath

Herbalite
Executive summary
It is a health supplementary based company which produces herbal snacks based on Indian herbals. There are companies which manufactures snacks but there exists a gap in the market, The identified gap is snacks that should give the essential diet supplements free form side effects.

Herbalite’s firm intention is to manufacture snacks based on Indian herbal, which act as foundation product for vitamins, minerals and diet supplements. Our ultimate goal to achieve 20% market share in India and later to expand globally to achieve sustainable 40% profit margin.

The company production takes place in NEYVELI, TAMIL NADU. Sales take place initially in TAMIL NADU and gradually expanded through out India and world.
Our objective is to make Herbalite a top selling brand globally.
This seems to be more of a mission statement for HERBALITE
No financials are seen
How are you going to take over the giants like Brittania, ITC, Parle .....
No insights into the competition
40% profit margin .... ?????? is questionable.....
20% market share... Wats the size of the market?????
Get into the nitty gritties of all these.... befor doing your BP Presentation.....

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